Working on Agency Values

I'm motivated to re-tool my business plan for 2009 around a set of core values. Much will remain, but I want to make sure our plan is aligned just right with the values we want to espouse moving ahead. Not the easiest task. Here's what I have so far. I'm going to have my team critique, modify and add to.

Our Agency Values

1) People First, Profits Second
2) We always follow up.
3) We always perservere
4) We're transparent with eachother and clients
5) When we screw up, we quickly own it and make it right
6) We don't take ourselves too seriously
7) We ask good questions, every time.
8) We embrace learning and opportunities to share
9) We care for eachother and our clients
10) We have an abundance mentality